Use Fake Facts on Explorers to Teach Internet Research

Use Fake Facts on Explorers to Teach Internet Research If you Google the explorer Ferdinand Magellan, one of the top results youll get is a web page from the website  All About Explorers  that states: In 1519, at the age of only 27, he was supported by  several wealthy businessmen, including Marco Polo, Bill Gates, and Sam Walton, to finance an expedition to the Spice  Islands. While some facts in this information are accurate -namely the year of Magellans expedition to the Spice Islands- there are others that might set off alarms. Educators would know that Microsofts Bill Gates or Wal-Marts Sam Walton would not be around for another 500 years, but would students? There is recent research that suggests that many students in our middle schools, high schools, or  college would not question the information given about the life of this 15th Century explorer. After all, this website  looks  like a credible source! That is exactly the problem that the  Stanford History Education Group  (SHEG) discovered in a report titled  Evaluating Information: The Cornerstone of Civic Online Reasoning. This report released November 2016 tracked the research skills of students in middle, high school or college using a series of prompts. The study prototyped, field tested, and validated a bank of assessments that tap civic online reasoning. (see 6 Ways to Help Students Spot Fake News) The results of SHEGs study indicated that many students are  not prepared to distinguish accurate from inaccurate accounts  or  decide when a statement is relevant or irrelevant to a given point. SHEG suggested that  when it comes to evaluating information that flows through social media channels, they are easily duped  pronouncing  our  nations  students ability to research in one word: bleak.    But that   AllAboutExplorers website  is one bogus website that  should not be shut down. Use The AllAboutExplorers Website  for Internet Research Practice Yes, there is plenty of misinformation on site. For example, on the webpage dedicated to Juan Ponce de Leon, there is the reference to  an  American multinational cosmetics, skin care, fragrance, and personal care company that was founded in 1932:   In 1513 he was hired by Revlon, a cosmetic company, to search for the Fountain of Youth (a body of water that would enable you to look young forever). In truth, the  misinformation on the  AllAboutExplorers  website is intentional, and all of the misinformation on the site was created to serve  an important educational purpose-to better prepare students in intermediate and middle schools to understand how to research accurately and completely using evidence that is valid, timely, and relevant. The about page  on the site states: AllAboutExplorers  was developed by a group of teachers as a means of teaching students about the Internet. Although the Internet can be a tremendous resource for gathering information about a topic, we found that students often did not have the skills to discern useful information from worthless  data. The AllAboutExplorers  site was created in 2006 by educator Gerald Aungst,(  Supervisor of Gifted and Elementary Mathematics in the Cheltenham School District in Elkins Park, PA) and Lauren Zucker,(Library Media Specialist in Centennial School District). Their collaboration 10 years earlier confirms what the SHEG research has recently concluded, that most students cannot tell  good information from bad. Aungst and Zucker explain on the website that they created  AllAboutExplorers in order to develop a series of lessons for students in which we would demonstrate that just because it is out there for the searching does not mean it is  worthwhile. These educators wanted to make a point  about  finding useless information on a site that was designed to look believable. They note that  all of the Explorer biographies here are fictional and that they purposefully mixed facts with  inaccuracies, lies, and even downright absurdities. Some of the absurdities that have been mixed with facts on famous explorers on this website include: Lewis Clark:...in 1795, they became the charter subscribers to the National Geographic Magazine. Both were so mesmerized by the stunning color photographs in the glossy publication that they determined–completely separately–to become world-famous  explorers. It wasn’t until 1803, when Thomas Jefferson saw an intriguingly brief posting by Napoleon Bonaparte on Craig’s List for a large tract of  land:  For Sale:  Louisiane, a tract of land in the middle of the North America. Acreage unknown. Contains the fourth longest river in the world. â‚ ¬60,000,000 OBO, local shipping included. Serious inquiries  only.Christopher Columbus: He  knew he had to make this idea of sailing, using a western route, more popular. So,  he produced and appeared on infomercials  which aired four times daily. Finally,  the King and Queen of Spain called his toll-free number  and agreed to help  Columbus. The authors have provided readers the cautions not to  use this site as a source of reference for research. There is even a satiric  update on the site that mentions a lawsuit settlement on a   (fake) claim that the information unfairly caused failing grades for students who used the information via the website.   The authors can be followed on  Twitter: aaexplorers.  Their website confirms SHEG reports that states there  are scores of websites pretending to be something they are not. In addition to the elaborate hoaxes on explorers there are more serious and credible  lesson plans designed to introduce students to the skills and concepts of good Internet researching: Just Because Its Out There Doesnt Mean Its GoodSo How Do You Find the Good Stuff?Google, What?Where Exactly Am I?How Could They Be So Wrong? Research Standards for Social Studies Research is not exclusive to any discipline, but the  National Council for the Social Studies has outlined specific standards for research in their  College, Career, and Civic Life (C3) Framework for Social Studies State Standards: Guidance for Enhancing the Rigor of K-12 Civics, Economics, Geography, and History   There is the standard:  Dimension 4, Communicating Conclusions  for grades 5-12,   the intermediate and  middle school grades levels (5-9) that could benefit from the lessons on the  AllAboutExplorers: D4.2.3-5. Construct explanations using reasoning, correct sequence, examples, and details with relevant information and data.D4.2.6-8. Construct explanations using reasoning, correct sequence, examples, and details with relevant information and data, while acknowledging the strengths and weaknesses of the explanations.D4.1.9-12. Construct arguments using precise and knowledgeable claims, with evidence from multiple sources, while acknowledging counterclaims and evidentiary weaknesses.   The European explorers are generally studied in grades 5 as part of American Colonial History; in grade 6 7 as part of European exploration of Latin and Central America; and in grades 9 or 10 in the study of colonialism in global studies classes.   The website AllAboutExplorers provides educators an opportunity  to help students  learn how to negotiate the Internet in research. Teaching students to better explore the web can be improved by introducing students to this website on famous explorers.

buy custom Critical Laws, Emerging Issues and Trends in Education essay

buy custom Critical Laws, Emerging Issues and Trends in Education essay In the modern education system, one of the critical laws affecting education is the law that every individual should access basic education. This is what has been referred to the right to education in the universally accepted declaration of human rights. In modern times, education is viewed as a basic necessity which every person should have. In many countries of the world, education has been made compulsory for children up to the age of 15 (primary education). Governments in these countries have also taken the responsibility of providing free education to their citizens up to a certain level in bid to fulfill the requirement of the law. One of the emerging trends in the education system today is wide use of technology as a tool and a means of teaching (Young, 1982). For example, it was traditionally known that the learners and the tutor would meet at a given physical location for larning to take place. Nowadays, technology has lead to emergence of distance education where learners and tutors who are located in different geographical places conduct learning without physical meeting. There are some instances where the learner and the tutor interact face-to-face through the internet. In other instances, learners make use of CD-ROM which has been prepared by their tutors either in audio format or audio-visual format. Technology is also being used in universities and colleges as a tool of learning where students use the internet to conduct their research or do their assignments. The facilitators are also using the internet to communicate learning requirements to their students. In other instances, technology has replaced the traditional method of lecturing whereby lectures are done through presentations via projections. In higher education, one of the emerging issues is the changing roles and identities of teachers and learners. Learning in institutions of higher education has become more of a collaborative process where teachers and learners share learning experiences. Learners are taking the roles which used to be primarily done by the teachers. Modern learning in higher education is characterized by peer reviews, external reviews and formative feedback among other methods of interaction between the teachers and the learners. From a personal perspective, what the educators can do in order to steer these trends is to accept the development of modern times in the education system. Educators should recognize that the world is changing and things are no longer done the traditional way. Therefore, educators should embrace the emerging trends in education and try as much as possible possess a positive mind in conducting modern day teaching. Buy custom Critical Laws, Emerging Issues and Trends in Education essay

You pick Essay Example | Topics and Well Written Essays - 750 words - 2

You pick - Essay Example Notably, at the end of the leasing period the person who pursues the leasing option will have to begin a new lease or buy cycle. On the other hand, a person who buys a new car will own the vehicle after completing paying all the dues. In the long-run, a person who leases the car pays more than the one who pursues the purchasing option. The loan and lease terms differ markedly. Buying a vehicle implies that the buyers will have the responsibility of paying the entire cost of the vehicle without considering the number of miles covered. Typically, the lender determines the total cost of the vehicle that includes sales tax, down payment, and interest rate. A loan needs an individual to invest a down payment in the vehicle. The borrower will have to decide the amount of savings to cater for the down payments. The more the loanees put down, the less they will require borrowing from the bank (Reed). The loan then funds the remaining amount. The borrower will have to pledge other assets for collateral. In addition, the loanee will have to bear all the risks including the vehicle devaluation especially with increasing pace of technological advancements. Fundamentally, loan size, loan term, amount of down payment, and interest rate determine the monthly payment on the auto loan. The terms of renting differ from that of the loan. Leasing implies that the individual pays a portion of the cost of the vehicle. The portion paid is the part the individual uses during the driving period. The charges of sales tax reflect in the monthly charges (Avdul and Steve 73). In addition, a person can opt to pay a down payment under leasing. Hence, the payment of down payment is not a mandatory in the leasing option. Money factor that is similar to the rate on the loan is paid. The lease vehicle is only the requirement for securing a leasing transaction. In addition, the lessors bear the risk of obsolescence because an obligation to own the vehicle does not

New York Essay Example | Topics and Well Written Essays - 2000 words

New York - Essay Example Beginning of 1920s and dawn of 1930s marked great advances in the history of the music history. Phonograph record converted into the fundamental method of disseminating music. Music industry who was so keen to discover various ways of making profit realized that the piano rolls, record and sheet music can all be merged together. However, jazz music appeared while all of the discoveries were made. Jazz was originally founded in New Orleans, early in 1900s. As the opportunities for employment increased, both white and black moved towards New Orleans. Most of the musicians were given opportunities to work in small dance halls, ballrooms and cabarets. (1) The early players of jazz mostly used to play as solo pianists or in small bands. Apart from marches and ragtime, it included all types of blues and popular dance music. Often, bands used to play in parades, funerals, picnics etc. However, ragtime and blues has before raised jazz and sustained to remain in the scenario alongside to it. It had also influences the style of jazz and provided important vehicles for its improvement. In New York, during 1920s, a variety of jazz musicians appeared on the scene. Though, at the time, the lead voices were using most responsible for stating melody such as horns and ensembles. Louis Armstrong, one of the biggest jazz musicians ever widened the range of the music. He was a dazzling improviser. Armstrong along with other musicians of his generation changed the layout of jazz by bringing soloist in front of the public. Although, in his recording groups therefore the hot seven or the hot five displayed that creativeness of jazz could go far beyond piece of music. Hence, he created some innovative melodies supported by the chords of the initial song. Louis Armstrong also established a standard for the jazz singers, not due to the alteration of melodies but also by improvising without lyrics

Museum Visit Essay Example for Free

Museum Visit Essay People throughout the world are blessed with the gift of art. We all ponder how it is accomplished and achieved, but in the end it all comes down to the remarkable artists that craft each work of art. Even though areas in the world house a substantial amount over others, there are still a number of cities that possess a great deal of art. Lucky for us, we live in a metropolitan area, and have a great art museum. In addition to that, it has plenty of it for everyone to admire and observe. The St. Louis art museum is a wonderful gallery of art to wander through. With exhibitions like Monet’s â€Å"Water Lilies†, the everyday person gets to get a glimpse of the world around them that have not seen before with their own eyes. I love the St. Louis Art Museum. Even though I have lived here my whole life, I just never got around to going there. Although this has been my first visit to Art Museum, I know I will definitely go back. Once I walked in through the front doors, I was amazed. The overall size surprised me. I was actually expecting it to be small, but lucky for us, it is not. Then when I reached the third floor, I was in awe because I got to see work from the 20th century. Also it was a great feeling to see the paintings I had studied in class, and then see them in person. As I walked from room to room, and floor-to-floor I could not get enough: until the museum closed down for the night, and I was told to leave. In spite of that, I downright enjoyed myself. I forgot that I was there for a school assignment. The artwork there ranged from weapons, furniture pieces, sculptures, and paintings. It is refreshing to see something new from turn you take. Also, to see the timeline of art pass right by you as you go through the whole museum. I have chosen â€Å"Stairway to Auvers† by Vincent Van Gogh in the Post-Impressionism Era and was made around 1890, and â€Å"Red, Orange, Orange on Red† by Mark Rothko is Op Art and was made in 1955. A poem was written for â€Å"Red, Orange† by Mike Murawski, and it reads, â€Å"Hey, look out red! Move over, watch it! Scrumpf, smush, push, punch, let me through! I need some air, a breath, anything but red! Makin’ me feel like I’m struggling for the surface of the orange dark depth†(1).. The paintings both have some similarities, but many differences. Though â€Å"Stairway to Auvers† has some subject matter, objects, and people to pick out, â€Å"Red, Orange, Orange on Red† does not: depending on the artist’s intent for the painting. â€Å"Red, Orange† you can make out slightly different colored orange and red rectangles. Though both paintings are very close in time period, they do have many differences. But every bit and each piece contributes to the changes in art throughout the years, and that is truly the only thing that matters. Twilight Sounds† by Norman Lewis is an abstract expressionist painting that expresses the sound from the jazz era, and you can even make out some music notes. â€Å"In Beige with Sand† by Robert Motherwell shows how abstract art is really done by using very few colors but accomplishing many things with the way he makes random shapes. â€Å"Boxcars, Minneapolis #2† by Ralston Crawford is a vague painting depicting many boxes that may symbolize a car in a city. â€Å"Bethlehem† by Franz Kline shows a black cross with many lines passing through it on a white canvas. This might symbolize the cross being Jesus, and the black and white meaning his birth. â€Å"Catalonia† by Robert Motherwell has mainly circles and lines, but may represent the separation of the city because of the lines separating the circles from each other. â€Å"Draft† by Helen Frankenthaler depicts only a few colors but to me looks to be a sky of some sort. â€Å"Ici† by Joan Mitchell seems to have a shape of animals or faces in the blotches of paint. â€Å"Helena’s Australia† by Sigmar Polke shows an orange dark night with a few stars out almost from the perspective from a bush. January, December, November† by Gerhard Ritcher seems to be a window and the colors go down according to the season or month, changing and conforming to one. â€Å"The Plaza After Rain† by Paul Cornoyer is an amazing painting taken in a large city. The center part of the painting is three people walking through the street while it is raining while car on the road pass them by. â€Å"Road at the Palisades† by Ernest Lawson is a flat view of a river or lake in New York that subject matter is a road connecting to a bridge. Maybe this was the artist’s road to home. Street of the Great Captain, Corodoba by Childe Hassam seems to make out a small plaza in a Hispanic originated area that shows off great lighting and bright colors. â€Å"Windham Village† by Julian Alden Weir depicts an alleyway to a neighborhood and it looks to be in fall because the trees do not have any leaves. Also the neighborhood appears to be decollate because the way the homes are portrayed. Art museums are a great contribution to society. They allow you, me, and everyone else to gaze upon the art that was created for us to look at. The art that was created to keep the world of art going. Though some pieces of art may look the same, odd, different, have no subject to it, or just even look plain, it still has a place in the world to prove to everyone how our art has grown and what it has become. Without any art museums showing us what we have grown up to know, we would not believe it or maybe just not care. Now that I have been through the St. Louis art museum, I have a great deal of understanding for art, and that will stick with me no matter where I am.

The Beak Of The Finch :: essays research papers fc

The Bogus Logic of The Beak People who have served in the Armed Forces may be familiar with the expression, "If you can't dazzle then with your brilliance, baffle them with your baloney." The Beak of the Finch uses such laughable logic, it is remarkable that anyone would believe it. The book does such a terrible job of presenting a case for evolution and history, that the only logical conclusion is that the book's true intent is to disprove it.   Jonathan Weiner, The Beak of the Finch: A Story of Evolution in Our Time. New York: Alfred A. Knopf, 1994. ISBN 0679400036.   "It is never too late to give up our prejudices. No way of thinking or doing, however ancient, can be trusted without proof." --Thoreau, Walden This book claims to be about evolution, centered in the location made famous by Charles Darwin, the Galapagos Islands. I read this book on the recommendation of a good friend who knows I am interested in birds and thought I might get something out of it. Indeed, the few parts of the book actually about the Gouldian Finches of the Galapagos Islands are fascinating. The book records in detail some of the trials the Dr. Peter Grant family endured in studying these birds on a hot volcanic rock. However, the writers and editors of the book avoid simple logic and put a spin on history that is misleading. The facts and logic presented in The Beak of the Finch really make the book's author out to be a closet creationist.   It just so happened that at the same time I read this book, I was reading The Storm Petrel and the Owl of Athena by Louis Halle. Half of The Storm Petrel is on the bird life of the Shetland Islands, another isolated natural system. Halle, though an evolutionist, devotes a whole chapter on how the Shetlands and other islands conserve species. (Halle. 1970, 155ff.) Where species have changed their habits, it is most often due to adaptation to humanity. He compares the wild starlings, house sparrows, and rock doves found on the Shetlands with the more domesticated versions of these birds found on the continents--and to some degree even in the main village of the Shetlands. The island birds are more like their original wild forebears. I mention this now because it will come back to haunt us later.   Logical Fallacies By the first thirty or so pages I had found two logical fallacies and at least one historical inaccuracy in The Beak of the Finch.

Heat Stress in Workplac

August 2001 . HEATSTROKE / SUN STROKE This is not necessarily the result of exposure to the sun. It is caused by exposure to an environment in which the body can no longer rid itself of excess heat. As a result, the body soon reaches a point where the heat-regulating mechanism breaks down completely and the internal temperature rises rapidly. SYMPTOMS Hot , dry skin which maybe red or bluish, severe headache, visual disturbances, rapid temperature rise, The v ictim s h o u ld b e r e m v d fro m o e t h e h e a t i mm d i a t e l y e and c o o le d r a p id ly , u s u a lly by wra p p i n g i n c o o l , we t s h e e t s .PRECAUTIONS Acclimatization: Acclimatize workers to heat by giving them short exposures, followed by gradually longer periods of work in the hot environment. Mechanical Cooling: Forced ventilation and spot cooling by mechanical means (fans, blowers) are helpful in cooling. Using power tools rather than manual labour keeps the body cooler. Rehydration: W o r k e r s should be advised to drink water beyond the point of thirst (every 15 to 20 minutes) . High-carbohydrate diet tends to increase fluid absorption and caffinated beverages like coffee tend to increase Safety & Fire DepartmentFor more detailed information on Heat Stress, please refer to the proceeding pages. HEAT STRESS IN THE WORKPLACE Heat stress includes a series of conditions where the body is under stress from overheating. It can include heat cramps, heat exhaustion, heat rash or heat stroke. Each produces bodily symptoms that can range from profuse sweating to dizziness to cessation of sweating and collapse. Heat stress can be caused by high temperatures, heavy work loads, the type of clothing being worn, etc. It is important to know the signs of heat stress and the proper first aid to treat it. See Common Forms of Heat Stress and recommended first aid on page 4). The signs of heat stress are often overlooked by the victim. The employee may at first be confused or unable to conce ntrate, followed by more severe symptoms such as fainting and/or collapse. If heat stress symptoms occur, move the employee to a cool, shaded area, give him water and immediately contact the supervisor. At Risk Employees Some employees are more likely to have heat disorders than others. Younger employees and those more physically fit are often less likely to have problems.Employees with heart, lung or kidney disease, diabetes and those on medications are more likely to experience heat stress problems. Diet pills, sedatives, tranquilizers, and caffeinated drinks can all worsen heat stress effects. It often takes two to three weeks for employees to become acclimatized to a hot environment. This acclimatization can subsequently be lost in only a few days away from the heat. Thus employees should be more cautious about heat stress after coming back from a vacation, when beginning a new job, or after the season’s first heat wave.In short, precautions should be taken anytime there are elevated temperatures (approaching 33 degrees C) and the job is physically demanding. Other Factors Other heat stress factors are also very important. In addition to temperature, increased relative humidity, decreased air movement or lack of shading from direct heat (radiant temperature) will all affect the potential for heat stress. Prevention of Heat Stress – Supervisors †¢ Allow time for employees to adjust to hot jobs when possible. It often takes two to three weeks for an employee to become acclimated to a hot environment. †¢ Adjust the work schedule, if possible.Assign heavier work on cooler days or during the cooler part of the day. †¢ Reduce the workload. Increase the use of equipment during the summer period to reduce physical labor. †¢ †¢ Establish a schedule for work and rest periods during hot days. Train workers to recognize signs and symptoms of heat stress disorders and be prepared to give first aid if necessary. †¢ Choose appr opriate employees. Avoid placing â€Å"high risk† employees in hot work environments for extended time periods. Realize individual employees vary in their tolerance to heat stress conditions. Prevention of Heat Stress – Site Workers Learn to recognize the symptoms of heat stress. Pace the work, taking adequate rest periods (in shade or cooler environment). †¢ Use adequate fans for ventilation and cooling, especially when wearing personal protective equipment (PPE). †¢ Site workers have to wear regulation overalls and hardhats. Always try to keep shaded from direct sunshine when possible. Your hardhat will not only protect your head from falling objects and such, but will also protect your head from direct sunshine. †¢ Drink plenty of water. In hot environments the body requires more water than it takes to satisfy thirst.Small quantities taken at frequent intervals, about 150-200 mL of water every 15 to 20 minutes is an effective method for body fluid rep lacement. COMMON FORMS OF HEAT STRESS Condition Heat Cramps Signs/Symptoms Painful muscle spasms First Aid Salt water intake (. 5% solution) Sport drink intake (Gatorade) Rest in cool environment Heavy sweating —————————————————————-Brief fainting Blurred vision Water intake Lie down in cool environment Heat Syncope —————————————————————-Dehydration Fatigue Reduced movement Fluid and salted food intakeHeat Exhaustion —————————————————————-Pale and clammy skin Lie down in cool environment Possible fainting Water intake Weakness, fatigue Loosen clothin g Nausea Dizziness Heavy sweating Blurred vision Body temp slightly elevated —————————————————————-Cessation of sweating Immediate, total cooling Skin hot and dry Transport to hospital Red face High body temperature Unconsciousness Collapse Convulsions Confusion or erratic behavior Life threatening condition —————————————————————–Heat Stroke Please direct any safety questions or concerns to SFE/2 the Safety and Fire Department, RAA. Tel: 440-2534

English Longman

My selection is Situation 3 from Page 226. â€Å"Fallen Through The Cracks† Everybody has seen at least one in their lifetime, we all know it. Some of us feel sorry for them, some of us just wish they would get up and do something with their lives. Unfortunately for them, there are far more people that prefer the second option. We would much rather turn the other cheek and pretend we had never seen anything at all. No one ever really thinks of how much they may be hurting someone by just simply walking by.Anyone in their right mind would like to sit on their pedestal and argue that that is wrong and we should help these people get back on their feet. I have yet to see a person do more than drop a couple quarters into the lap of one of these people. I also have a hard time finding any sort of advertisement for helping this country’s less fortunate individuals. As we all know, Americans need to be reminded of what we should be doing, or it will not get done. Yesterday, I was on my way home when I spotted a homeless man sitting next to a building.I parked my vehicle and went over to him. He seemed rather confused about what I was doing, and his first thought must have been that I was there to stare and make fun of him. After being told to go away, I simply said I was there to help. The debate went back and forth for a while until I finally was able to sway his opinion and get him to come with me. I offered for him to come live with me while he finds a job. I told him I would provide food, clothing, transportation to interviews, and toiletry items so he could keep himself looking presentable. We had an accord.On the opposite end of the spectrum, I see literally thousands of people walk by and either act like the person blends in with the background on which they lie, scoff, or say terrible things. Assuming I was in this situation, after a while I might think I am just as worthless as they are saying I am. Also, being so few places to go to seek shelte r or help in improving one self, makes it hard to rise above the current position. Although, some people do deserve the position they are in, many do not, and everyone deserves another chance. No person should have to spend their life n the streets with nothing to call their own when so many people have so much. Locally, a change can be made rather easily, I think. A simple lack of communication seems to be the problem, as far as I can tell. Nobody gets reminded of the issue, therefore, they do not have a drive to do anything about it. Everyone feels they are â€Å"too busy† to make any significant difference. Unless you are working two jobs, going to school full time, and have a family of seven at home, you’re probably not too busy. Five minutes makes a world of difference, and who knows what can be accomplished by simply helping a hand in need?

Study of Customer Needs and Desires in the Airline Industry The WritePass Journal

Study of Customer Needs and Desires in the Airline Industry Introduction Study of Customer Needs and Desires in the Airline Industry IntroductionProductPricePlacePromotion PeopleProcessPhysical evidenceBibliographyRelated Introduction As quoted by Kotler et al 2007:324 â€Å"Almost 28% of all production ideas come from watching and listening to customers†. In the airline industry, customer’s needs and wants are two of the three prime elements to be considered for its development. Other element being desires or demands, which is equally important but not everyone can afford it as it is backed by buying power which is not similar for all. The two prime elements endeavours to enhance the marketing decisions by selecting various methods such as addressing questions as to what are the currents needs and wants of customers, setting the decision making agenda, etc. Enhancing the flow of goods, services and ideas from its creators to the consumers wants and needs, is an activity known as Marketing. Everyone have their own needs, wants and desires, and in order to fulfil these everlasting desires, goods and services are required. Marketing concepts can only be applied if the basic needs, wants and desires of the customers are known. In order to satisfy the customers, promote and sell the products, services and ideas in an effective and more efficient way, marketing strategies like advertisements, campaigning, etc. are being incorporated. Organisations, through effective use of marketing research, should be able to ascertain the needs and wants of the customers and endeavour to deliver benefits that will amplify customer’s lifestyle ensuring a healthy turnover for business. When undertaking to meet the requirements of its customers, an organisation has to consider the four key factors also known as the 4P’s of the marketing mix. The 4P’s consist of product, price, place and promotion. Further to this, in order to serve the customers more effectively and efficiently, additional 3Ps were introduced; people, process and physical evidence respectively. Briefly explaining these, Product According to Holloway 2004, is anything that is offered to the market to satisfy a want or need. Kotler suggests that a product should be viewed at three levels; core product, actual product and augmented product respectively. Price Must be conflicting and must bring about profits. The pricing strategy can consist of discounts, offers and the like. Place Is an area where the products are made available through different channels for the customers to buy. Promotion Includes the methods of communicating to the customers of what the company has to offer and to make them aware of product’s benefits rather than just talking about it. People Expand to customers, management and everyone who is involved in it. It should be realized that the reputation of the brand remains in people’s hand. Process Is a procedure of providing service and thoroughly knowing whether it is helpful to the customer, if they are made available in time and many such things. Physical evidence Refers to such things which aid the customer in what he is buying. For instance, brochures, pamphlets, etc. If properly conducted and implicated, marketing research could have a positive impact in an industry. Therefore, qualitative and quantitative methods, which are frequently used in airline industry, will be appraised in this essay. Over to that, their strengths and weaknesses will be explored while comparing and contrasting these methods, as they apply in airline industry. There is a need to apply qualitative and quantitative research methods, taking into consideration above Kotler’s 2007:324 quotes, to ascertain customer’s needs and wants. According to Alan Bryman and Emma Bell, â€Å"By contrast, qualitative research can be constructed as a research strategy that usually emphasized words rather than quantification in the collection and analysis of data† Helle neergaard, John P. Ulhà ¸i 2007:5 suggest that definition of qualitative research provided by Denzin and Lincoln (1994) is considered by many which say that â€Å"it is a multi method in focus, interpretive, naturalistic approach to its subject matter. This means that qualitative researchers study things in their natural settings, attempting to make sense of or interpreting phenomena in terms of meanings people bring to them.† Denzin and Lincoln 1994 suggests the basic characteristics of qualitative research are case study, personal experience, introspective, life story interview, observational, historical, interactional, and visual texts. Application of wide range statistical methods to quantify or measure data in terms of value or volume is known as quantitative research. â€Å"Quantitative research uses numerical data, and it characteristically has structured and predetermined research questions, conceptual; frameworks and designs.† (Punch, 2005, 28). According to Lamnek 2005 quantitative research characterises a rather inflexible procedure that is best suited to explanatory, statistical and theory testing purposes. Paul N. Hague (2002) points out that quantitative research is related to the measuring aspects of number of consumers constituting the market. This includes soft phenomena as well as hard phenomena such as consumer’s attitudes and market size, purchase frequencies, brand shares, etc. The elementary characteristics of quantitative research are heart of the research, defined objectives that include hypothesis and focused research design identifies who, how, what, why and when, large enough sa mple to allow for generalisation. In an airline industry, a large scale survey design i.e. quantitative research method would only allow a narrow and restricted view on innovation because such approaches lack depth due to focus shifting on large sample offers only. Besides, within the service sector there is relatively poor data collection and low availability of statistical data on innovation activity (Howells, 2009, 9; Richter Theile, 2007). It is unlikely that senior executives will choose to answer a fairly anonymous survey, as typical percentage for response in surveys on innovation in airline industry are in the low single digits (Maximilian, 2002, 47). As the airline industry is a global industry with a large number of small carriers, it would yield no statistically substantiated results and depth would be missing. Example of such an approach would be a likert scale; all the answers to the questions are numbered as: 1) strongly agree, 2) agree, 3) neither agree nor disagree, 4) disagree, 5) strongly disagree. The strength of such a survey is that consecutively a large number of people can be surveyed all at a time and the questions are close-end. All together they do have a weakness as well which is that interaction, feelings and thoughts will not be expressed freely as needed. Qualitative research, on the other hand, besides using non-numerical and unstructured data, alsy typically has research procedures and questions which are basic at the beginning and become more focused and perspective as the study progresses (Punch, 2005, 28). Qualitative methods permit the analyzer to analyse selected issues in detail and depth (Patton, 1990, 13-14) as they generate detailed information. By contrast, qualitative data are rich while also having a strong handle on â€Å"real life† (Miles Huberman, 1994). As the airline industry is unstructured from a practical point of view and is largely unexplored, therefore that method is applicable which would take advantage of rich empirical data. Consequently, this essay pursues a qualitative approach. The strengths of such an approach are that they encourage greater intensity of ideas and participation of participants in an interactive way where deep feelings and thoughts are considered. Therefore, findings can be turne d into creativity portraying the reality of research population (Masterson Pickton, 2004). The weaknesses of such an approach are that they can be time consuming, difficult to get participants or volunteers to be open with their views depending on the questions asked and, participants are viewed as a small group representing a whole population )Baker, 2007).   The purpose of this essay, to compare and contrast the two different approaches (research methods) of which one was quantitative and the other qualitative using surveys and other methods to meet the needs and wants of customers, is now explored. It can be understood from the above that both the procedures (qualitative and quantitative), praise and strengthen each other and aid to build strong and healthy procedures to help meet customers’ desires. Hence marketing research methods are necessary for airline industry to continue to deliver optimal services to customers. Bibliography Alan Bryman, Emma Bell. (2007). Business research methods. Oxford University Press. Hague, P. N. (2002). Market research: a guide to planning, methodology evaluation. Kogan Page . Helle Neergaard, John P. Ulhà ¸i. (2007). Handbook of qualitative research method in entrepreneurship. Edward Elgar. Holloway, J.C. Plan R.V. (2004). Marketing for Tourism. Harlow: Financial times Prentice Hall. Kotler, P. (2005). Principles of Marketing. Harlow: Financial Times Prentice Hall. Philip Kotler, Gary Armstrong. (2010). Principles of Marketing. Pearson Education. Punch. 2005. Rothkopf, M. (2009). Innovation in Commoditized Service Industries: An Empirical Case Study. LIT Verlag Mà ¼nster. Baker, J.M. (2007) Marketing Strategy Management, 4th ed. Palgrave Macmillan Kotler, P. (2003), Marketing Management, 5th ed. New Jersey: Pearson Education Kotler, P., Bowen, J. Makens, J. (2006) Marketing for Hospitality and Tourism, 4th ed. Harlow: Financial Times Prentice Hall Masterson, R. and Pickton, D. (2004), Marketing An Introduction, Berkshire: McGraw-Hill Education Kent, R. (2007) Market Research Approaches Methods Applications in Europe. Lambin, J. (2000), Market-Driven Management Strategic operational Marketing, Basingstoke Hampshire: Palgrave

How to Pronounce Vowels in Italian

How to Pronounce Vowels in Italian Italian pronunciation might pose some difficulties for the beginner. Yet it is very regular, and once the rules are understood, it is easy to pronounce each word correctly. Italian vowels (le vocali) are short, clear-cut, and are never drawn out. The glide, with which English vowels frequently end, should be avoided. Finally, it should be noted that the vowels a, i, and u, are always pronounced the same way. E and o, on the other hand, have an open and a closed sound that may vary from. How to Pronounce Vowels A- sounds like a in fatherE- has two sounds: short vowel like e in pen; long vowel, similar to ai in fairI- sounds like ea in tea or i in marineO- has two sounds: like o in cozy or similar to o in costU- sounds like u in rude Tips: Italian vowels are always articulated in a sharp, clear fashion, regardless of stress. They are never slurred or pronounced weakly.Vowels (a,e,i,o,u) always retain their value in diphthongs.Italian is a phonetic language, which means that it is spoken the way it is written. Italian and English share the Latin alphabet, but the sounds represented by the letters often differ considerably in the two languages.    Examples of Vowels a is like a in the English word ah! Here are some examples in Italian with an English translation. casa  houseantipasto  appetizerama  lovesbanana  bananasala  hallPapa  Popefama  famepasta  pasta; dough; pastry e is sometimes like e in the English word they (without the final i glide). Here are some examples in Italian with an English translation. e  andbeve  drinksme  mefede  faithvede  seesmele  applessete  thirstpepe  pepper e is sometimes like e in the word met. This is the open e. Here are some examples in Italian with an English translation. à ¨Ã‚  islento  slowbene  wellfesta  party; holidaysedia  chairpresto  soonvento  windtà ¨Ã‚  tea i is like i in machine. Here are some examples in Italian with an English translation. libri  booksbimbi  childrenvini  winesviolini  violinstini  vatspini  pines o is sometimes like o in the English word oh!. Here are some examples in Italian with an English translation. o  ordono  giftnome  namesolo  aloneposto  placetondo  roundvolo  flightmondo  world o is sometimes like o in or. This is the open o. Here are some examples in Italian with an English translation. moda  fashiontoga  togano  nooro  goldposta  mailbrodo  brothcosa  thingtrono  thronerosa  roseolio  oil u is like u in rule. Here are some examples in Italian with an English translation. luna  moonfungo  mushroomuno  onelungo  longfuga  fuguemulo  muleuso  usetubo  tube

New Parity concepts to address Globalised economy Essay

New Parity concepts to address Globalised economy - Essay Example Financial institutions, pension funds and institutional investors are reaching out the developing and most prospective markets such as China, India and other Asian markets with lot of investments. In this scenario, there has been a need for proper management of rate fluctuation, risk and exchange rate, which allows the estimation of investment yields and global risk premiums. The important issue is hedging of specific international risks through currency overlay strategies, derivatives and credit risk management models. In this highly globalised business scenario, issues in international business such as trade disputes, exchange rates, inflation and currency crises have necessitated more focus on international financial management. Some new approaches for this are characterized by high analytical rigor, substantial attention to empirical evidence, and integration of functional areas (including finance, economics, strategy, and accounting/taxation). (Reid W. Click, Joshua D. Coval, The Theory and Practice of International Financial Management, Prentice Hall; 1st edition) Global flows of funds have caused a substantial change in the international financial markets and foreign currency markets. ... These issues have potential impact on currency values. Purchasing Power Parity (PPP), Interest Rate Parity, International Fisher Effect, Fisher Effect, and Forwards Rates are some of the major theories on exchange rates. Regarding parity issue, there are analytical problems with the standard comparisons based on market exchange rates existed in developing countries in the global economy. Purchasing Power Parity measures of Global Domestic Product of countries are popularly used for international comparisons. In PPP measures as standard comparisons of GDPs across countries convert national currency aggregates to a common currency-the US dollar exchange rate. Purchasing Power Parity (PPP) is a theory of exchange rate determination and a way to compare the average costs of goods and services between countries. PPP has two versions, absolute PPP and relative PPP. The absolute version stands for an equal real price for a commodity in all countries. The relative PPP says that exchange rate between two countries will adjust to reflect changes in the price levels of the same countries. (Solnik, International Investments, Adisson Wesley Longman, Inc, New York, 2000) However interest rate parity thesis envisages as a relationship that holds between spot interest rates of two countries if there are to be no arbitrage opportunity. The relationship depends on the spot and forward exchange rates between the currencies. (http://www.riskglossary.com/link/interest_rate_parity.htm) The generalized version of the Fisher Effect states that real returns are equalized world wide through arbitrage. It says that many factors such as Psychological barriers, legal constraints, transaction costs, taxes, political risks and currency risks have a direct bearing on

A Comparison between Two Possible Methods for Water Provision in South Essay

A Comparison between Two Possible Methods for Water Provision in South East, Queensland, Australia - Essay Example Colvin unveils that rainfall experienced in South-East Queensland has been significantly below average for the past six years, and this has marked the ten year history of severe water shortage in this part of Australia. The situation of water shortage in Australia has led to steaming debate in the political and public spectrum as blames are exchanged to politicians for failing to establish appropriate policies to ensure water security in the South-East Queensland. A portion of blame is also exchanged to the citizens who are perceived to misuse the water, and the potential drought seasons. Showing regard and concern about water shortage experienced in the South- East Queensland, this report is purposed to identify and propose two possible methods of supplying water in the arid areas of the South-East Queens land in Australia. The report will also analyze the cost effects of the two methods identified and propose the convenient method to be adopted first and the one to be adopted in th e process as the actual supply underway. The two methods that shall be addressed by this report will include water recycling and rainwater harvesting. Background The problem of water shortage in the South-East Queensland in Australia dates back about 100 years with the worst historical drought periods was lapsing between 1898 and 1903 (Colvin). However, 1974 offered slight compensation to the past periods of drought as the year experienced historic rains that led to yet historic floods that have never been experienced again in the region. According to Radcliffe (4), the statics of 2003 showing water provision depicted that about 414000ml was used in residential gardens, 183000ml used in laundry, kitchen used 61000ml, and bathroom consumed 317000ml. The 2003 statistics also indicate that the total volume of water consumed in residential was 1219000, industries and businesses consumed 437000ml, local government and its fire-fighters consumer total volume of 139000ml, system losses amo unted to 221000ml as errors in client meters amounted to 49000ml (Radcliffe 4). Importance of the Requirements Rainwater harvesting mainly involves collection of rain water that falls on the roofs and surfaces of structure and tapping that water into storage tanks for future use. Rainwater harvesting could also involve collection of the surface runoffs that forms on the ground and directing such water into storage dams and other water reservoirs for future use in irrigation or in households for cleaning items. When such scarce water is collected in the arid areas, it is usually considered as precious element and will be used with great care (Pigram, 2006, p. 145). Harvesting rainwater has been considered to be of lower cost since the process only requires one to have an iron roofed house of structure and water storage tanks, which are usually obtained at cheaper prices. Collection of rainwater is also environmental friendly since water collected reduces flooding, which might break s ewerage lines and result to unhealthy environment. Rainwater also has gained massive public recognition and acceptance as one of the best means of obtaining fresh water that is rich in natural mineral elements that are good for health. Water recycling simply means to reuse all ready used and contaminated water but after undergoing series of treatment and safety guaranteed for particular use. The sources of recyclable water include sewerages, municipal wastewaters and grey water among other sources of used waters. Recycling water is a friendly undertake to the environmental safety and sanity. Recycling water helps in reducing contaminations and loads of nutrients that may be hazardous to the