Mobile Phone Industry PESTEL and SWOT

Mobile Phone Industry PESTEL and SWOT 1. INTRODUCTION This report will critically analyse the external environment of the mobile phone operators industry with the application of appropriate strategy tools including PESTEL and Michael Porters five forces models. An immediate result of this would be the identification of opportunities and threats that may arise from change in environmental factors and assessment of the attractiveness of the industry respectively. The report will also analyse critically, the strategic capability of Vodafone, also applying appropriate strategy tools resulting in the identification of key strengths and weaknesses of the firm. The aim here will be to identify and discuss the core competences the firm possesses. To aid the analysis, the report will draw on information from various sources such as: The Vodafone case study on page 557 in the main textbook by Johnson, Scholes and Whittington, Exploring Strategy 9th Edition, Prentice Hall, 2011. Other sources include Keynotes, Mintel and Magazines. 2. QUESTION ONE: PESTEL, KEY DRIVERS AND MICHAEL PORTERS 5 FORCES 2.1 PESTEL The PESTEL framework is used for the analysis and according to Johnson, Scholes and Whittington (2011), â€Å"it provides a comprehensive list of influences on the possible success or failure of particular strategies†. Discussed below are a few issues of PESTEL, please see appendix for other issues. (P)olitical/Legal factors Governments privatisation(through Ofcom) of the national telephone company, BT, compelling it to allow access to its network (via Openreach) for voice and broadband. This has helped to break down BTs monopoly thereby creating an opportunity for mobile operators to operate and at competitive rates.(case study p.558) (E)conomic factors The UK economy has still not fully recovered from the financial crisis of 2008, recovering even slower than other countries amidst huge government resuscitation efforts and even consumer spending is expected to decline by 0.6 per capita in 2011(the Telegraph, May 2011).This is a threat to the industry as, the slower the economic recovery, the slower the market growth for the mobile operators industry. Though the case study(p.558) says that personal disposal income growth as experienced between 2002 and 2007 was forecasted to resume in the future, recent developments suggest otherwise. Now the future is here, reports say household incomes are falling(NewStatesman, May  ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­Ã‚ ­2011 and Mail Online, May 2011 ). This is a threat to the mobile industry as it means less income at the disposal of households, hence less subscribers to its services. (S)ocial factors Consumer need for converged services, such as mobile telephony, fixed line telephony, television and broadband internet, was increasing(case study p.558). This means an opportunity for mobile operators to expand their market as more people are coming on board with this convergence need which could be a result of the plunge in disposable income so people want all services in one and pay a lower lump sum for all in a bid to ration their income. A decline in UK fixed line telephone market as households were becoming â€Å"mobile-only† users. This is an opportunity for mobile operators to capture the market share of fixed line telephone operators in a bid to expand theirs. Consumer perceived prestige that comes with owning smartphones is an industry opportunity. For example, everyone wants to have an IPhone, HTC or Blackberry because they are ‘cool or for other reasons, so operators in the industry can capitalize on this and increase their market share by offering cheap deals. Consumer ‘hype for new and modern technologies as everyone wants to have the latest ‘thing in technology. This would create an opportunity for the industry to capitalize on and expand their market share. (T)echnological factors Development of new technologies, IP(Internet Protocol) for voice, data and video transmission(case study p.557). The dynamic nature of technology is posing a threat as operators may be stuck with obsolete technology thereby facing a challenge to be pro-active in order to retain market share and keep churn rates at bay. Continued upgrading of speeds over mobile networks poses a threat as operators have to keep up with the upgrading of speeds because they might loose customers to service providers who can offer better speeds. (E)nvironmental factors As a result of advancement in telecommunications technology, mobile operators have to replace network equipments and hazardous wastes(masts, cables, construction waste etc)frequently. Mobile operators are then faced with the challenge of finding energy efficient ways of recycling which may also be capital intensive, altogether posing a threat. (L)egal factors Ofcoms issuance of licences for additional mobile network operators will pose a threat to incumbent operators( as their market share is threatened) and be an opportunity to potential operators as this will lower entry barriers for them. Elaborate legal contracts can also be a threat to the industry as lots of legal obligations have to be satisfied prior to and after entry. Drawing up different phone contracts for different mobile packages can prove challenging for the operators. 2.2 KEY DRIVERS FOR CHANGE Socio-cultural issue: Consumer need for converged services: Consumer needs(which has led Virgin Media to provide multiple services such as the ‘quad play and others providing the triple play) change from time to time and even some firms will try to create the needs for the consumers thereby pushing the industry towards finding ways to satisfy these needs as the market expands. This is one of the major drivers of change for the industry. Technological issue: Development of new Technologies: The dynamic nature of technology will keep operators findings ways to stay ahead of competitors by developing new technologies such as the IP, digitising high-speed distribution of voice, data and video over multiple networks. 2.3 MICHAEL PORTERS 5 FORCES ANALYSIS a.Threat of entry: (low) The barrier of initial capital cost of entry may be daunting but the regulatory changes in the UK communications industry by Ofcom saw the issuance of licences to more mobile operators and also allowing MVNOs to lease network capacity without the capital cost of building their own hence reducing barriers to entry. This has also led to increase in the number of competitors. b. Threat of substitutes: (low/moderate) Considering the advantages of mobile connections (make calls, sending messages/data, music etc), substitutes would be the fixed line connections, skype(or VOIP) on broadband, radio airwaves, phone booths or simply go without. With the fixed line connections, Ofcom reported that the number of lines dropped from 34.9million in 2003 to 33million in 2009. Call minutes had also decreased by 15% from 167billion to 138billion over the same period with mobile minutes expected to exceed fixed line minutes in 2010(Case study p.558). A report on Broadband news also says that mobile broadband will overtake fixed line connections in 2011.(Broadband Choices 2009). It is likely that the trend will continue in this way, considering the convenience offered by mobile connections, of being able to make a call on the move. c. Competitive rivalry: (high) One of the aims of Ofcom is to ensure healthy competition among operators which saw a rapid growth in the number of competitors. The major competitors in the industry are Vodafone, Telefonica O2, Orange, 3 UK and Tmobile plus lots of MVNOs. According to the case study, wireless operator margins in the UK were up because of strong competition(p.559). d. Buyer power: (moderate) The main buyers from the industry are households(individuals) and businesses. According to case study(p.559), average churn(customer switching) rates in the market was 20% annually due to the introduction of number portability in 2007 and competitive tactics such as subsidising handsets for subscribers. Customers would switch operators for better offers or added value for their money. To counter this churn rate, most operators have found a way to switch post-paid customers to longer contracts of 18months or even 24months as at 2009. A recent 2011 report (Sim-only deals, 2011) highlights other reasons for low switching rates including providers loyalty programme and value for money SIM only deals which altogether gives them the power to make customers stay. e. Supplier power: (moderate) The main suppliers to the industry would be the handset makers and Ofcom. Major handset suppliers such as Nokia with 40% of UK handset market and Samsung,21%, supply handsets to the industry under global contracts(case study p.559). There are more suppliers today including Apple, which is another fast growing supplier as their phones are deemed trendy and a must-have because of its innovative features. Sony-Ericsson, Samsung are among the loads of others. The case study p.559 says mobile handset sales had experienced a decline in 2009 as UK wireless operators started to offer sim-only plans which allow consumers to retain their current handset and pay lower monthly tariffs. Ofcom on the other hand is the sole provider of spectrum. ATTRACTIVENESS: Based on the evidences from the five forces, the report concludes that the industry is attractive. This being that, though rivalry is high, but other threats and powers are low. Essentially incumbents or new operators can then focus only on competition and worry less about powers and other threats. 3 QUESTION TWO: STRATEGIC CAPABILITIES OF VODAFONE According to Johnson et al.(2011), Strategic capabilities are capabilities of an organization that contribute to its long-term survival or competitive advantage made up of two components: Resources, which are assets the company has or can call upon and Competenceswhich are ways in which those assets are used or deployed effectively. 3.1 RESOURCES AND COMPETENCES Human Resources Vodafone has had a history of experienced CEOs including Arun Sarin(resource), who was skilled in achieving growth in developing markets(competence/strength). Also, Gary Laurence(resource), head of Vodafone UK, appointed CEO in September 2008 was known for his ability to identify strategic options(competence/strength) and the current CEO, Vittorio Colao(resource) who succeeded Arun in 2008 is known for strong reputation as cost cutter.(competence/strength). (Case study page 563) Vodafones partnership with BT(resource) hosting BTs MVNO, allowed it to provide services to corporations.(competence/strength). It started a joint venture with O2(resources) which enabled it to extend its fixed-line network.(competence/strength). Vodafone, in its target of business travelers with passport services(resources), was able to offer home country voice rates while roaming in Europe and mobile data services for  £10 a day(competence/strength).(case study page 563) Financial Resources Financial Performance of Vodafone: (a) ROCE(Return on Capital Employed): measures the returns made from all forms of resources or capital employed in the business. Vodafones resources are the capital employed and its competence is shown in the amount of returns generated from utilization these capital. Vodafones ROCE plunged by 3.73% to give a ROCE in 2010 of 19.85. This may be slightly better than industry average but it shows a weakness to efficiently utilise resources to yield maximum profits. Vodafone 2010 2009 Industry ROCE 19.85 20.59 19.48 Source. Morning Star Stock Report. (b) Current ratio:   measures a companys efficiency at meeting its short term obligations. A good ratio would be for current liabilities to be covered at least once but Vodafones current assets(resources) can barely cover 50% of its liabilities in 2010 though it improved from previous year. On the whole, this is a weakness as the company is low on liquidity and incurring too much liabilities in terms of its short term borrowings. Vodafone Plc 2010 2009 Industry Current Ratio 0.50:1 0.47:1 Source: Morning Star Stock Report. (c) Net Gearing: shows the proportion of debt within a companys overall capital. The table below shows that Vodafones net gearing has declined from 40.67% in 2009 to 37.76% in 2010. Overall for the industry borrowing is about 40% of total capital. The reduction therefore for Vodafone is good as its means a reduction in finance costs too. Vodafone 2010 2009 Industry Net Gearing ratio 37.76% 40.67% 39.40% Source: Morning Star Stock Report. (d) Interest cover: explains Vodafones ability to service its debt. From the table below, it appears Vodafone makes enough profits to service it finance costs as it has been able to increase its interest cover to 7.51times in 2010 from 7.03times in 2009. This may not be a core competence but it is a strength for Vodafone. Vodafone 2010 2009 Interest cover 7.51 times 7.03 times Source: Morning Star Stock Report. Physical Resources Vodafone makes heavy investments in the marketing of its Product brands (competence/strength) which includes, landline solutions and mobile telephony, mobile broadband and secure employee remote access(resources), making them well known.(Vodafone website). It invests also in the marketing (competence/strength) of 3G dongles or cards(resources) for internet connection giving it the largest share of 3G subscribers. Vodafone used wholesale services to distribute its fixed voice and broadband (resources) but its prices were too high giving it only a few customers(weakness). Another of its products is the Vodafone-at-home(resources), with which it competed with fixed line providers by offering fixed line prices when customers call from within or near their home(competence/strength). Core Competences For the sake of this report, the core competences identified are Vodafones CEOs. They have been exceptional with what they bring to the table and how their expertise has been able to transform the company. Vodafone UK CEO, Gary Laurence has been formidable in terms of identifying strategic options available to the company such as successful alliances and joint venture with likes of BT and O2. Heavy investment in the marketing of its products giving it largest share of 3G subscribers is another core competence. 3.2 VODAFONE VALUE CHAIN Primary Activities Inbound logistics: Vodafone possesses its own network equipments, backbones and infrastructure to provide various communication services, and purchasing of handsets (Annual Reports 2010, p.21). Now, its in a network sharing agreement (sharing masts, sites and towers) with O2 covering the UK and 4 European countries,.(case study page 559, Guardian March 2009)., Another inbound logistic is the ownership of spectrum. Spectrum is of particular importance to the mobile phone and mobile broadband industry, which relies on it to carry information between customers handsets and mobile masts. Vodafone spectrum is 1800MHz. (Ofcom report, Feb 2011). Operations: All Vodafone operations are based on in-house infrastructure. Vodafones operations is dependent on its people, infrastructure and financial resources. Its logistics operations (which provides a variety of value-added services), evolves from a single, purpose built site in West Midlands.(Unipartlogistics.com) Out-bound logistics: Vodafone has consumer on-line purchasing systems in place that allow customers to purchase its services directly(Vodafone website). It also has its own billing system. Marketing and Sales: Vodafone has several own branded and other retail chains that it uses in distribution. According to the case   study(page 563), Vodafone invests a lot in marketing in all markets whilst promoting its brand and also sponsors Formula 1 and England cricket sports. Services: Its all encompassing website enables customer online ordering and feedback monitoring.(source).Vodafone has customer services helpline that offer after sales  services and it also offers services to MVNOs such as Lebara mobile, Asda mobile, Talk mobile(Carphone Warehouse) and BT mobile(http://ukmobilecoverage.co.uk/), Support Activities Infrastructure: Vodafones mode of expansion was the formation of a joint venture with O2(case study p.559) to manage its mobile network and share network covering 4 European countries and the UK. It also leases BTs fixed line services and hosts BTs MVNO.(case study p.562) Human Resource Management: Vodafone depends on its employees for the quality of its services to customers. It ensures an inclusive working environment and encourages innovation, ambition and pro-activeness. Vodafone encourages enthusiasm, talent and commitment in its employees in order to build and maintain its success and stay competitive.(Vodafone, Our people). Technology and Development: Vodafone owns internet portals which enables on-line ordering. Also, continuous RD helps the company to incubate and deliver innovation to the business. (Annual Report, 2010. p.20) Procurement: Vodafone, like other networks, purchases branded handsets from suppliers. Vodafone holds several training courses for its procurement team for efficient management of supplier performance. CONCLUSION SWOT MATRIX STRENGTHS 1. Experienced CEOs(UK CEO, Gary Laurence). 2. Partnership with BT and O2. 3.Offering home country voice rates abroad. 4.Heavy investment in marketing. 5.Vodafone at home 6. Good Interest Cover 7. Reduced borrowing WEAKNESSES 1.Low level of liquidity 2.Inability to increase ROCE 3.High prices and inefficient channel of distribution for fixed voice and broadband. OPPORTUNITIES 1. Governments privatization of Ofcom. 2. Consumer need for converged services. 3. Decline in Fixed line telephone market 4. 2012 Olympics 5. Consumer demand for smart phones 6. Consumer hype for modern technology 7. Ofcom issuance of entry license THREATS 1.Slow economic recovery from recession 2.Decline in disposable income 3.Immigration cap 4.Health issues in areas of mobile masts. 5.Customer switching rates. 6.Development of new technologies 7.Capital intensive recycling 8.Ofcoms issuance of entry license 9.Elaborate legal contarcts From all facts assessed in the report and also information from the case study and Vodafone accounts, it is indeed evident that Vodafone is struggling to develop a total communications strategy to enable it to secure leadership   in the rapidly growing market for high speed internet services in its UK home market due to the fact that it actually cannot improve its core activities in order to gain competitive advantage.

The Application Of Fractal Geometry To Ecology Essay -- essays researc

The Application of Fractal Geometry to Ecology Abstract New insights into the natural world are just a few of the results from the use of fractal geometry. Examples from population and landscape ecology are used to illustrate the usefulness of fractal geometry to the field of ecology. The advent of the computer age played an important role in the development and acceptance of fractal geometry as a valid new discipline. New insights gained from the application of fractal geometry to ecology include: understanding the importance of spatial and temporal scales; the relationship between landscape structure and movement pathways; an increased understanding of landscape structures; and the ability to more accurately model landscapes and ecosystems. Using fractal dimensions allows ecologists to map animal pathways without creating an unmanageable deluge of information. Computer simulations of landscapes provide useful models for gaining new insights into the coexistence of species. Although many ecologists have found fractal geometry to be an extremely useful tool, not all concur. With all the new insights gained through the appropriate application of fractal geometry to natural sciences, it is clear that fractal geometry a useful and valid tool. New insight into the natural world is just one of the results of the increasing popularity and use of fractal geometry in the last decade. What are fractals and what are they good for? Scientists in a variety of disciplines have been trying to answer this question for the last two decades. Physicists, chemists, mathematicians, biologists, computer scientists, and medical researchers are just a few of the scientists that have found uses for fractals and fractal geometry. Ecologists have found fractal geometry to be an extremely useful tool for describing ecological systems. Many population, community, ecosystem, and landscape ecologists use fractal geometry as a tool to help define and explain the systems in the world around us. As with any scientific field, there has been some dissension in ecology about the appropriate level of study. For example, some organism ecologists think that anything larger than a single organism obscures the reality with too much detail. On the other hand, some ecosystem ecologists believe that looking at anything less than an entire ecosystem will not gi... ...l Geometry is not the geometry of nature. Studies in History and Philosophy of Science. 25:6:967-981. Shibusawa, S. 1994. Modeling the branching growth fractal pattern of the maize root system. Plant and Soil. 165: 339-347. Simberloff, D., P. Betthet, V. Boy, S. H. Cousins, M.-J. Fortin, R. Goldburg, L. P. Lefkovitch, B. Ripley, B. Scherrer, and D. Tonkyn. 1987. Novel statistical analyses in terrestrial animal ecology: dirty data and clean questions. pp. 559- 572 in Developments in Numerical Ecology. P. Legendre and L. Legendre, eds. NATO ASI Series. Vol. G14. Springer, Berlin. Turner, M. G. 1989. Landscape ecology; the effect of pattern on process. Annual Rev. Ecological Syst. 20:171-197. Vedyushkin, M. A. 1993. Fractal properties of forest spatial structure. Vegetatio. 113: 65-70. Voss, R. F. 1988. Fractals in Nature: From Characterization to Simulation. pp. 21- 70. in The Science of Fractal Images. H.-O. Peitgen and D. Saupe, eds. Springer- Verlag, New York. Wiens, J. A., Crist, T. O., Milne, B. 1993. On quantifying insect movements. Environmental Entomology. 22(4): 709-715. Thomsen, D. E. 1980. Making music--Fractally. Science News. 117:187-190. The Application Of Fractal Geometry To Ecology Essay -- essays researc The Application of Fractal Geometry to Ecology Abstract New insights into the natural world are just a few of the results from the use of fractal geometry. Examples from population and landscape ecology are used to illustrate the usefulness of fractal geometry to the field of ecology. The advent of the computer age played an important role in the development and acceptance of fractal geometry as a valid new discipline. New insights gained from the application of fractal geometry to ecology include: understanding the importance of spatial and temporal scales; the relationship between landscape structure and movement pathways; an increased understanding of landscape structures; and the ability to more accurately model landscapes and ecosystems. Using fractal dimensions allows ecologists to map animal pathways without creating an unmanageable deluge of information. Computer simulations of landscapes provide useful models for gaining new insights into the coexistence of species. Although many ecologists have found fractal geometry to be an extremely useful tool, not all concur. With all the new insights gained through the appropriate application of fractal geometry to natural sciences, it is clear that fractal geometry a useful and valid tool. New insight into the natural world is just one of the results of the increasing popularity and use of fractal geometry in the last decade. What are fractals and what are they good for? Scientists in a variety of disciplines have been trying to answer this question for the last two decades. Physicists, chemists, mathematicians, biologists, computer scientists, and medical researchers are just a few of the scientists that have found uses for fractals and fractal geometry. Ecologists have found fractal geometry to be an extremely useful tool for describing ecological systems. Many population, community, ecosystem, and landscape ecologists use fractal geometry as a tool to help define and explain the systems in the world around us. As with any scientific field, there has been some dissension in ecology about the appropriate level of study. For example, some organism ecologists think that anything larger than a single organism obscures the reality with too much detail. On the other hand, some ecosystem ecologists believe that looking at anything less than an entire ecosystem will not gi... ...l Geometry is not the geometry of nature. Studies in History and Philosophy of Science. 25:6:967-981. Shibusawa, S. 1994. Modeling the branching growth fractal pattern of the maize root system. Plant and Soil. 165: 339-347. Simberloff, D., P. Betthet, V. Boy, S. H. Cousins, M.-J. Fortin, R. Goldburg, L. P. Lefkovitch, B. Ripley, B. Scherrer, and D. Tonkyn. 1987. Novel statistical analyses in terrestrial animal ecology: dirty data and clean questions. pp. 559- 572 in Developments in Numerical Ecology. P. Legendre and L. Legendre, eds. NATO ASI Series. Vol. G14. Springer, Berlin. Turner, M. G. 1989. Landscape ecology; the effect of pattern on process. Annual Rev. Ecological Syst. 20:171-197. Vedyushkin, M. A. 1993. Fractal properties of forest spatial structure. Vegetatio. 113: 65-70. Voss, R. F. 1988. Fractals in Nature: From Characterization to Simulation. pp. 21- 70. in The Science of Fractal Images. H.-O. Peitgen and D. Saupe, eds. Springer- Verlag, New York. Wiens, J. A., Crist, T. O., Milne, B. 1993. On quantifying insect movements. Environmental Entomology. 22(4): 709-715. Thomsen, D. E. 1980. Making music--Fractally. Science News. 117:187-190.

Elie Wiesel: a survivor of the Holocaust Essay

As a survivor of the inhumane, annihilating Holocaust, Elie Wiesel once said, â€Å"Having survived by chance, I was duty–bound to give meaning to my survival.†(â€Å"Having Survived†1). Elie Wiesel did not know at the time that he had a reason for surviving this tragedy, but soon realized that he survived to offer a story and message about the horrors of that time to a world that often seemed to block it out completely and forget (â€Å"Having Survived†1).To spread his message to the world, which is one of peace, redemption, and human nobleness, Wiesel speaks all over the world as a public orator. (â€Å"Elie Wiesel† 3). Elie Wiesel, an influential speaker and writer of the 1940s to present times, helped to render a further understanding of the abomination of The Holocaust through eloquence and deep thought, elaborate actions, and most of all, his strong traditional values. Elie Wiesel, a strong, courageous man, was subject to onerous acts in his childhood, yet in his present day, he discusses topics, such as hatred, all around the world with teenagers and adults(â€Å"Having Survived† 1). Born in Sighet, Transylvania on September 30, 1928, Wiesel lived an unexampled childhood(Berenbaum 2). In a lecture, he once said, â€Å"When human lives are endangered, when human dignity is in jeopardy.. Wherever men or women are persecuted because of their race, religion or political views, that place must–at the moment– become the center of the universe†(â€Å"Having Survived† 4). This quote symbolizes Wiesel’s view of the treacherous Holocaust, an event that changed mankind(â€Å"Having Survived† 4). As conditions of living began to change around Europe, 15 year old Wiesel’s life took a 360 degree turn for the worse when he and his family were taken to one of the many concentration camps set up by the NAZI leaders, at Birkenau and Auschwitz(Berenbaum 2). Wiesel was kept at this camp until January 1945, when at that point, he was sent with thousands of other Jewish prisoners to Buchenwald in a forced death march which was designed to kill the remaining prisoners, but ended up getting saved by the Allies(Berenbaum 2). When the war finally ended, Wiesel decided to go to secondary school in France and broaden his skills, where he studied journalism and began working for an Israeli newspaper, which helped him develop the expressiveness he has today(Berenbaum 2). Determined to get his message to the world, Wiesel began to write books about his experiences, such as his most famous work, Night, which is known today as one of the most  influential books of Holocaust literature(â €Å"Elie Wiesel†2). In this novel, Wiesel used his own experiences and memories while imprisoned to bring to life another character(â€Å"Elie Wiesel† 2). This character was a vehicle for Wiesel to express his feelings of sadness and despair because he survived, when others did not(â€Å"Elie Wiesel† 2). After the fame of his novel, Wiesel became a professor of humanities at Boston University in 1976, and began to speak to students about the struggles our world overcame(â€Å"Having Survived† 3). In a class, he once wisely said, â€Å"Without memory, there is no culture. Without memory, there would be no civilization, no society, no future† (â€Å"Without memory† 1). Wiesel wanted to stress the idea that without memory of what happened before, the future is doomed to make the same mistakes; accordingly, Wiesel was educated in sacred Jewish texts as a child, which he spoke about often(Berenbaum 2). When Wiesel began to travel and speak to keep the memories of his experi ences relevant, he became recognized worldwide and in 1986, became a recipient of the Nobel Peace Prize for his work and speech on behalf of victims, families and people everywhere(â€Å"Having Survived† 4). Wiesel used the money from the Nobel Prize to found the Elie Wiesel Foundations for Humanity in the late 80s and early 90s(â€Å"Having Survived† 4). His foundation sponsors essay contests for college and high school students and gathers well-known people together from all over the world as one to discuss and debate many different kinds of topics such as prejudice and bias(â€Å"Having Survived 4†). Even today, Wiesel continues to travel in his old age and speak out against brutality and injustice, he has written over three dozen books(and has been the subject of at least two dozen), but even after he leaves this world his legacy will live on as being truly strong and brave(â€Å"Having Survived† 4). Wiesel originally represented just one of the victims of the problem our world faced in the 1930’s to 40’s(Koestler-Grack timeline). During this time, the people of Sighet, Transylvania happened to be improvident to what was occurring in the world. In a lecture, Elie Wiesel stated, â€Å"There may be times when we are powerless to prevent injustice, but there must never be a time when we fail to protest,† which is ultimately what the people of this time were going to be forced to do(â€Å"There may† 1). This problem served as a major political issue, though the results were social. When Hitler rose to power in 1933, nobody knew or even thought that his dictatorship would lead to the deaths of over  fifty million people(â€Å"When Adolf† 1). In 1939, Germany sparked World War II with the invasion of Poland, and Hitler developed his desire for power(Koestler-Grack timeline). His â€Å"ethnic cleansings,† also known as genocide, led to what we know as â€Å"The Holocaust,† which occurred between 1933-1945(â€Å"Having Survived† 2). With the help of Hitler’s Nazi association, Germany systematically and slowly murdered millions of innocent people, like Jews and Gypsies(â€Å"Having Survived† 2). The Nazis’ overall plan was to take control of the majority of Europe and wipe out all of the European Jews in existence so he could bring out his new race of all blonde-haired, blue eyed citizens(â€Å"Having Survived†1). In the spring of 1944, the people of Sighet had their lives changed forever with the arrival of Adolf Eichmann to their town(â€Å"Having Survived† 2). Eichmann, the man who made all of the killing happen with his German policy, wrote that Jews in conquered countries could be taken without consent to concentration camps where people who held the title â€Å"enemies of the state† remained hostage and often ended up killed(â€Å"Having Survived† 2). Eichmann had orders from Hitler to extinguish an estimated 600,000 Romanian Jews in six weeks or less(â€Å" Having Survived† 2). By the end of those six weeks, the entire population of 15,000 Jews in Sighet were taken to camps, and Elie Wiesel contributed to that population(â€Å"Having Survived† 2). After surviving the war and the devastation, Elie knew that he had to make his voice heard about the horrors and his experiences; consequently, nobody in the world seemed to want to accept the fact that it had happened.(â€Å"Having Survived† 3). As he travels around the world today, he constantly says, â€Å"No human race is superior; no religious faith is inferior. All collective judgments are wrong. Only racists make them.†(â€Å"No Human† 1). Elie uses his skills as a speaker and orator to make the tragedy and truth known, for he brings out empathy for injustice during the process. As a social activist, through his writing and his speech, Wiesel used his work to solicit for Jews and for all of humanity(â€Å"Berenbaum 3). Wiesel survived, and uses his experiences to make the facts known so we never face a problem like this one again; moreover, his works speak of the need for people to feel compassion and gratitude for other human beings(â€Å"Having Survive d†3). When Wiesel speaks, he constantly says the same thing again and again: There is no compensation for what happened {in The Holocaust}. But at least a certain balance can be established that opposing fear there is hope, hope that when we remember the fear..  our memory becomes a shield for the future  (â€Å"Elie Wiesel† 3). Wiesel firmly believes that the efforts he has made and the efforts that others have made to keep the education of The Holocaust alive will prevent a devastation of that kind from happening again(â€Å"Elie Wiesel† 3). His silence originally broke in the mid 1950s in an interview with Francois Mauriac, who was a novelist(â€Å"Having Survived† 2).While listening to his story, Mauriac felt moved and ultimately urged Wiesel to speak out and tell the world what he had seen and heard(â€Å"Having Survived† 2). Elie Wiesel serves as a major public orator and influential writer(Berenbaum 3). In addition to his writings and speeches regarding the persecution of the Jews, both in the past and in the present, Wiesel has made an effort to speak out on behalf of all races, genders, religions and national origins that have been persecuted(â€Å"Elie Wiesel† 4). As a result and for times yet to come, Wiesel has been quoted saying, â€Å"There I am an optimist. I think it cannot happen again. I think the Holocaust was a unique event, therefore it will remain unique.†(â€Å"Elie Wiesel† 4). In 1978, Wiesel was asked by U.S President Jimmy Carter to be the head of his group that became known as the U.S Holocaust Memorial Council, which met with European officials to find information about other victims, visited concentration camps, and was responsible for the creation of the U.S Holocaust Museum in Washington D.C(â€Å"Having Survived† 4). Elie Wiesel’s words and novels act as a palliative to those who were subject to this historical event, and his words will continue to live on as a reminder in history. Through inspiration and eloquent speech and writing, Elie Wiesel continues to discern the disloyalty and cruelty of The Holocaust. Proudly, Wiesel travels the world giving life lectures, which have impacted and influenced the lives of many. His experiences help America, as an international unit, to prevent events like The Holocaust from repeating. As the years pass, Wiesel ages, yet his legacy will continue throughout the future generations.

Major General Charles Lee in the American Revolution

Major General Charles Lee (February 6, 1732–October 2, 1782) was a controversial commander who served during the  American Revolution (1775–1783). A British Army veteran, he offered his services to the Continental Congress and was given a commission. Lees prickly demeanor and substantial ego brought him into frequent conflict with  General George Washington. He was relieved of his command during the  Battle of Monmouth Court House and was later dismissed from the Continental Army by Congress. Fast Fact: Major General Charles Lee Rank: Major GeneralService: British Army, Continental ArmyBorn: February 6, 1732 in Cheshire, EnglandDied: October 2, 1782 in Philadelphia, PennsylvaniaNicknames: Ounewaterika  or Boiling Water in MohawkParents: Major General John Lee and Isabella BunburyConflicts: French Indian War (1754-1763), American Revolution (1775-1783)Known For: Battle of the Monongahela, Battle of Carillon, Siege of Boston, Battle of Monmouth Early Life Born February 6, 1732, in Cheshire, England, Lee was the son of Major General John Lee and his wife Isabella Bunbury. Sent to school in Switzerland at an early age, he was taught a variety of languages and received a basic military education. Returning to Britain at age 14, Lee attended the King Edward VI School in Bury St. Edmonds before his father purchased him an ensigns commission in the British Army. Serving in his fathers regiment, the 55th Foot (later 44th Foot), Lee spent time in Ireland before purchasing a lieutenants commission in 1751. With the beginning of the French and Indian War, the regiment was ordered to North America. Arriving in 1755, Lee took part Major General Edward Braddocks disastrous campaign which ended at the Battle of the Monongahela on July 9. French and Indian War Ordered to the Mohawk Valley in New York, Lee became friendly with the local Mohawks and was adopted by the tribe. Given the name Ounewaterika or Boiling Water, he was permitted to marry the daughter of one of the chiefs. In 1756, Lee purchased a promotion to captain and a year later took part in the failed expedition against the French fortress of Louisbourg. Returning to New York, Lees regiment became part of Major General James Abercrombies advance against Fort Carillon in 1758. That July, he was badly wounded during the bloody repulse at the Battle of Carillon. Recovering, Lee took part in Brigadier General John Prideauxs successful 1759 campaign to capture Fort Niagara before joining the British advance on Montreal the following year. Interwar Years With the conquest of Canada complete, Lee was transferred to the 103rd Foot and promoted to major. In this role, he served in Portugal and played a key part in Colonel John Burgoynes triumph at the Battle of Vila Velha on October 5, 1762. The fighting saw Lees men recapture the town and win a lopsided victory that inflicted around 250 killed and captured on the Spanish while only sustaining only 11 casualties. With the end of the war in 1763, Lees regiment was disbanded and he was placed on half-pay. Seeking employment, he traveled to Poland two years later and became an aide-de-camp to King Stanislaus (II) Poniatowski. Made a major general in the Polish service, he later returned to Britain in 1767. Still unable to obtain a position in the British Army, Lee resumed his post in Poland in 1769 and took part in the Russo-Turkish War (1778–1764). While abroad, he lost two fingers in a duel. To America Invalided back to Britain in 1770, Lee continued to petition for a post in the British service. Though promoted to lieutenant colonel, no permanent position was available. Frustrated, Lee decided to return to North America and settled in western Virginia in 1773. There he purchased a large estate near lands owned by his friend Horatio Gates. Quickly impressing key individuals in the colony, such as Richard Henry Lee, he became sympathetic to the Patriot cause. As hostilities with Britain looked increasingly likely, Lee advised that an army should be formed. With the Battles of Lexington and Concord and subsequent beginning of the American Revolution in April 1775, Lee immediately offered his services to the Continental Congress in Philadelphia. Joining the American Revolution Based on his prior military exploits, Lee fully expected to be made the commander-in-chief of the new Continental Army. Though Congress was pleased to have an officer with Lees experience join the cause, it was put off by his slovenly appearance, desire to be paid, and frequent use of obscene language. The post instead was given to another Virginian, General George Washington. Lee was commissioned as the Armys second-most senior major general behind Artemis Ward. Despite being listed third in the Armys hierarchy, Lee was effectively second, as the aging Ward had little ambition beyond overseeing the ongoing Siege of Boston. Charleston Immediately resentful of Washington, Lee traveled north to Boston with his commander in July 1775. Taking part in the siege, his gruff personal behavior was tolerated by other officers due to his prior military accomplishments. With the arrival of the new year, Lee was ordered to Connecticut to raise forces for the defense of New York City. Shortly thereafter, Congress appointed him to command the Northern, and later Canadian, Department. Though selected for these posts, Lee never served in them because on March 1, Congress directed him to take over the Southern Department at Charleston, South Carolina. Reaching the city on June 2, Lee was quickly faced with the arrival of a British invasion force led by Major General Henry Clinton and Commodore Peter Parker. As the British prepared to land, Lee worked to fortify the city and support Colonel William Moultries garrison at Fort Sullivan. Doubtful that Moultrie could hold, Lee recommended that he fall back to the city. This was refused and the forts garrison turned back the British at the Battle of Sullivans Island on June 28. In September, Lee received orders to rejoin Washingtons army at New York. As a nod to Lees return, Washington changed the name of Fort Constitution, on the bluffs overlooking the Hudson River, to Fort Lee. Reaching New York, Lee arrived in time for the Battle of White Plains. Issues with Washington In the wake of the American defeat, Washington entrusted Lee with a large portion of the Army and tasked him with first holding Castle Hill and then Peekskill. With the collapse of the American position around New York after the losses of Fort Washington and Fort Lee, Washington began retreating across New Jersey. As the retreat began, he ordered Lee to join him with his troops. As the autumn had progressed, Lees relationship with his superior had continued to degrade and he began sending intensely critical letters regarding Washingtons performance to Congress. Though one of these was accidentally read by Washington, the American commander, more disappointed than angered, did not take action. Capture Moving at a slow pace, Lee brought his men south into New Jersey. On December 12, his column encamped south of Morristown. Rather than remain with his men, Lee and his staff took quarters at Whites Tavern several miles from the American camp. The next morning, Lees guard was surprised by a British patrol led by Lieutenant Colonel William Harcourt and including Banastre Tarleton. After a brief exchange, Lee and his men were captured. Though Washington attempted to exchange several Hessian officers taken at Trenton for Lee, the British refused. Held as a deserter due to his previous British service, Lee wrote and submitted a plan for defeating the Americans to General Sir William Howe. An act of treason, the plan was not made public until 1857. With the American victory at Saratoga, Lees treatment improved and he was finally exchanged for Major General Richard Prescott on May 8, 1778. Battle of Monmouth Still popular with Congress and parts of the Army, Lee rejoined Washington at Valley Forge on May 20, 1778. The following month, British forces under Clinton began evacuating Philadelphia and moving north to New York. Assessing the situation, Washington desired to pursue and attack the British. Lee strenuously objected to this plan as he felt the new alliance with France precluded the need to fight unless victory was certain. Overruling Lee, Washington and the army crossed to New Jersey and closed with the British. On June 28, Washington ordered Lee to take a force of 5,000 men forward to attack the enemys rearguard. At around 8 a.m., Lees column met the British rearguard under Lieutenant General Lord Charles Cornwallis just north of Monmouth Court House. Rather than commence a coordinated attack, Lee committed his troops piecemeal and rapidly lost control of the situation. After a few hours of fighting, the British moved to flank Lees line. Seeing this, Lee ordered a general retreat after offering little resistance. Falling back, he and his men encountered Washington, who was advancing with the rest of the Army. Appalled by the situation, Washington sought out Lee and demanded to know what had happened. After receiving no satisfactory answer, he rebuked Lee in one of the few instances where he swore publicly. Replying with inappropriate language, Lee was immediately relieved of his command. Riding forward, Washington was able to rescue American fortunes during the remainder of the Battle of Monmouth Court House. Later Career and Life Moving to the rear, Lee promptly wrote two highly insubordinate letters to Washington and demanded a court-martial to clear his name. Obliging, Washington had a court-martial convened at New Brunswick, New Jersey on July 1. Proceeding under the guidance of Major General Lord Stirling, the hearings concluded on August 9. Three days later, the board returned and found Lee guilty of disobeying orders in the face of the enemy, misbehavior, and disrespecting the commander-in-chief. In the wake of the verdict, Washington forwarded it to Congress for action. On December 5, Congress voted to sanction Lee by relieving him from command for one year. Forced from the field, Lee began working to overturn the verdict and openly attacked Washington. These actions cost him what little popularity he had remaining. In response to his assault on Washington, Lee was challenged to several duels. In December 1778, Colonel John Laurens, one of Washingtons aides, wounded him in the side during a duel. This injury prevented Lee from following through on a challenge from Major General Anthony Wayne. Returning to Virginia in 1779, he learned that Congress intended to dismiss him from the service. In response, he wrote a scathing letter that resulted in his formal dismissal from the Continental Army on January 10, 1780. Death Lee moved to Philadelphia in the same month as his dismissal, January 1780. He resided in the city until taking ill and dying on October 2, 1782. Though unpopular, his funeral was attended by much of Congress and several foreign dignitaries. Lee was buried at Christ Episcopal Church and Churchyard in Philadelphia.

Essay about Evaluating Teachers - 3174 Words

Running Head: A STICKY AFFAIR: EVALUATING TEACHERS A STICKY AFFAIR: EVALUATING TEACHERS Daniel De Jesus EDA 551 Grand Canyon University March 23, 2011 ii) Responding to Parent’s Letter (1) Formal Response 123 Lincoln Ave Orange, NJ 07050 October 26, 2010 Mrs. Robertson 250 Central Ave Orange, NJ 07050 Dear Mrs. Robertson: I write this letter to completely reassure you that we are taking the concerns you brought up with the utmost seriousness that they deserve. As a matter of fact, we have investigated the matter the last couple of days to ascertain the facts and events of what happened in Ms. Paulson’s Computer Technology Class on Monday during the third period. There were 27 students†¦show more content†¦Furthermore, considering the letter mentioned the parent going to the media as a result of the incident, it is important to show swift action and resolve in dealing with this issue in an effort to show how both parental concerns and the reputation of our school as an educational institution are seriously addressed and taken into account. One understands that Ms. Paully Paulson is a non-tenured staff member who has not been around our school for much longer than a year on this type of setting. At the same time, inexperience and lack of familiarity with certain skills and techniques to deal with classroom management cannot be the only issue that needs to be addressed in this incident. The way pictures of a pornographic nature were able to be shown in a classroom setting is a very serious issue that one hopes never has to occur again. 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Vaccines And Its Effect On Health Care - 1163 Words

The introduction of vaccines has been a great advancement in the world of medicine. This ground- breaking discovery has a tremendous effect on health care by putting an end to diseases that might otherwise be untreatable. Diseases such as typhoid, whooping cough, and polio which threaten many countries worldwide are now preventable after the discovery of the vaccine. Although the development of vaccines has led to the prevention of deadly illnesses, there has been may controversy based on whether these vaccines has side effects that outweigh the benefits. More specifically, many people are concerned that vaccines are potentially linked to autism, causing parents making the decision of denying vaccinations for their children. Over the years, doctors, and scientists have taken a particular interest in vaccines, researching any scientific evidence to support the idea that autism is caused by vaccines. In the end, however, they have found scientific evidence to support there is, in fact, no casual relationship between the MMR vaccine and autism. The issue of vaccination administration and whether or not they lead to the development of autism or autism spectrum disorders has caught the attention of major public health organizations and have caused them to perform various studies to help conduct their research. A study was conducted in the United kingdom to investigate types of exposures that increased the risk of autism. They tested exposures in early life, wild measles,Show MoreRelatedVaccine Hesitancy And Its Effects On The Public Health Care System1651 Words   |  7 PagesVaccine hesitancy Vaccines have existed for several decades , since 19th century . They are one of the preventive measures for the public health care system. 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Governance in Health Care Inequality and Ethnic Differences

Question: Discuss about the Report for Governance in Health Care of Inequality and Ethnic Differences. Answer: Introduction The health outcome of the indigenous population depends on social, political and environmental factors. According to 2013 census, the indigenous population in New Zealand comprises 14.9% Maoris, 11.80% Asian and 7.40% Pacific Islander people. Among them, Maoris has the poorest health outcome than any other population group in New Zealand (2013 Census QuickStats about national highlights. 2016). Disparities in health outcome between Maoris and non-Maoris mainly occur due to the difference in lifestyle factor and availability of health care and discrimination. Health expectancies and quality of life differs in this group (Pool, 2014). This finding suggests that new approach is required in closing the gap in the social determinant of health is required to provide equal access to care. Therefore, this report mainly focuses on the issue of lack of access to care in Maori population. It will develop a plan using the main principles of Treaty of Waitangi to take relevant action that address es the health need of the population. Reasons for health inequity in Maoris A research on social determinants of health in New Zealand suggests that gap in Indigenous disadvantage is not closing due to social and economic issues experienced by the Maori population (Mitro et al., 2014). Different studies suggest the different explanation for health inequality between Maoris and non-Maoris. Yon and Crimmins, (2014) interprets that health inequity in Maoris takes place due to genetic or cultural differences in indigenous groups. However, genetic variation is not dependent on race, and they are not the reasons for public health concern. Firstly, disparities in health occur due to the difference in socioeconomic factors between Maoris and non-Maoris. Unfair dissemination of social determinants like income, housing and unemployment triggers health inequalities (Harris, Cormack Stanley, 2013). According to health status data, the life expectancy at birth in Maori male was found to be 73 years compared to 80.3 years in the non-Maori male. Similarly, life expectancy for Maori female and the non-Maori female was 77 years and 83 years respectively (Life expectancy, 2016). Maoris also had the high rate of disability compared to non-Maoris. About 17% of Maori children and 44% Maori adults are obese. The Maori smoking rate is also higher than general population (Sandiford Bramley, 2013). Apart from suicide and accidents, it was found that major cause of death in both Maoris and non-Maoris were chronic diseases (NgÄ  mana hauora tÃ…Â «tohu: Health status indicators. 2016). Therefore, Maoris are exposed to infectious diseases early in life. Besides this, lifestyle factors of Maoris also affect their health status. A survey on Maoris health showed that Maoris smoke more tobacco than non-Maoris (Gifford et al., 2016). Therefore this habit can act as a risk factor for many diseases. 46% of Maori men suffer from hypertension compared to 43% in non-Maoris. The rate of diabetes and obesity is also higher among deprived Maori population (Lis Ell ison-Loschmann, 2006). The rate of mortality due to diseases in Maoris suggests the difference in access to care leading to the poor health outcome. Remote locations, unawareness about diseases and the high cost of treatment act as the barrier to access to care in Maoris. Addressing health needs of Maori population by the principles of Treaty of Waitangi The plan is to reduce the gap in health status between Maoris and general population by utilizing the Treaty of Waitangi and structuring health care services in such a way that addressed the health need of Maoris. To protect the Maori interest, the Treaty of Waitangi was signed between Maori and the British Crown in 1840 (Orange, 2015). The three principles of the Treaty of Waitangi are as follows: Partnership principle- It involves engaging with the Maori community to establish health and disability services and improving health outcome in the population (Orange, 2015).Acting by this principle will mean taking the initiative to establish Maoris specific health services in their local areas and making it affordable for them. Participation principle- It means Maoris should also be involved in all segments of health care such as decision making as well as delivery of care services (Johnston, 2013). Action can be taken to enhance health promotion and disease control activities by involving Maoris in health care delivery too. It will help in providing competent care according to social and cultural needs of the indigenous population (Ware, 2013). Protection principle- In this case, the Government will intervene to ensure equal access to health in Maoris and Non-Maoris and also protect the Maori values and culture. Working according to this principle will mean developing policies for cultural safety and expansion of health service to treat diverse form of illness in this group (Makowharemahihi et al., 2016). A detailed discussion of the chosen health issue as it relates nationally and locally Smoking is the most prevalent health issues in Maoris compared to other ethnic group in Australia. They first came in contact with tobacco when the British gave it as gifts to them for the purpose of colonization. According to current estimates, 32.7% of them are regular smokers. The rate of smoking is 30.5% among men and 34.7% among women. The initiation of smoking among Maoris in Aotearoa begins at the age of 14 years (Maori smoking, 2016). Compared to non-Maori population, larger percentage of Maoris is exposed to second-hand smoke. It accounts for largest preventable cause of death in New Zealand. As smoking is linked to many diseases such as cardiovascular disease, it is also the reason for lower life expectancy among Maoris. Despite high rate of smoking, 62.3% of them had made attempts to quit smoking till the year 2011 (New Zealand Medical Journal, 2016). Variation in social status also leads to disparities in health status of a population. A correlation has been found between the deprivation and the impact of social inequality upon smoking rate in Maoris. Women are mostly influenced by the effect of inequality and therefore women have high smoking rate. In case of men, it has been found that effect of social inequality is felt more in rural area compared to urban areas. Hence government health policies must focus on reducing the issues leading to social inequality to reduce smoking rates among this group in New Zealand (Barnett, 2016). A range of indicators related to the health status of Maoris such as life expectancy, the major cause of death, diagnosis of diseases, immunization, suicide rate, mental health and interpersonal violence suggest the lack of access to care as the major contributing factor for poor health outcome (Sheridan et al., 2011). The rate of immunization coverage in Maori children was also lower than that of non- Maoris (Health status indicators, 2016).Because of lack of access to care, Maoris receive lower than the acceptable standard of care. A survey investigating the reasons for the lack of access to care in Maoris shows that 38% Maoris complain about the problem in accessing required health care service in their local area due to remote locations. Many of them are deprived of high quality care services because they cannot afford the cost of medical services (Gibson et al., 2015). Therefore, cost also acts a significant barrier to access health care services in Maoris. A New Zealand Health Survey investigated about the level of development chronic care management system across district health boards. It was found that addressing health inequity in Maoris is embedded only in policies and despite recognition of several unmet needs of the population, health professionals or services do not reach them. It was also found that many nurses are reluctant to deliver care to this group because of cultural barriers (Sheridan et al., 2011). It is necessary to provide care to vulnerable population by reducing the impact of health inequality in their life (Douglas et al., 2014). This highlights the issues of lack of access to care in the Maoris and the needs to train medical staffs to deliver care according to the cultural preference of the group. Thus, New Zealand struggles to put adequate equity principles in place. Hence, a major restructuring of the health care system in New Zealand is required to reduce the gap in health inequality present between Maoris an d non-Maori population. Use of Treaty of Waitangi to plan and address health inequity in Maoris The principles of the Treaty of Waitangi can be effectively utilized by mean of proper planning to restructure the health system that looks after the health concerns of Maoris. It will mean understanding the cultural difference in the Maori population (Ramsden, 2015). As there is several evidence regarding the culture of Maoris acting as a barrier to access to care, the priority is to implement policies related to cultural competency skill in nurses and physician. Nurse also need to be aware of policy development in the area of health inequality (Nairn et al., 2014). This action is guided by the Protection principle of the Treaty of Waitangi. It will involve training all new health professional regarding developing cultural awareness and cultural sensitivity of the Maoris (Kirmayer, 2012). It will help in communicating in a better manner with the Maoris to understand their health issues and contribute to the achievement of positive health outcome. Simulation training can be given to nurses so that they can easily engage and interact with Maoris (Orr et al., 2013). Effective clinical practice will be possible not only by understanding their generation, sexual orientation, socioeconomic status, religious belief and disability but also by learning to reflect on health situations critically. It will help to preserve the cultural identity of Maoris and also empower them to improve their health status (Makowharemahihi et al., 2016). For example in case health eating habits in Maori population, it will be necessary that nurses engage which such people and understand the factors that lead to obesity in this group (Penn Kerr, 2014). The second plan of action is to enhance the delivery of care by encouraging Maoris also to enter health care profession by the participation principle of the Treaty of Waitangi. This will be a critical step as medical staff from the same cultural background can provide holistic care to patients. A responsible Maori nurse and medical team can communicate information about chronic and infectious diseases to them in a more efficient and timely manner too. It will minimize the need for cultural training and competency training as Maoris is themselves aware of the cultural sensitivities inherent in their community (Huey, Tilley, Jones Smith, 2014). Health promotion activities can help in engagement of community and supporting them to get involved in health care service (Percival et al., 2016). The partnership principle of the Treaty of the Waitangi can be utilized to develop and establish the health clinic and hospitals in the resident area of Maori population. This will be a critical step in improving access to care and make it easier for the population to seek emergency health services. Government action will require in this case to make the fund available for the establishment of health services in local areas. This reform will have a direct impact on the health outcome of the group and lead to reduced rate of mortality and morbidity associated with diseases. A reform of policy framework is needed to effectively implement culturally competent care and create an empowering environment for Maori population (Kirmayer Brass, 2016). 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